Advertising is a dynamic industry of ideas that informs, inspires and entertains. It introduces the basic and advance principles of design and drawing, with emphasis on the communicative aspects of the arts. The application of advertising principles introducing concepts of advertising, research, artistic, creative, and psychological aspects to advertising and sales promotional activities.
William Bernbach famously said “Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.” When speaking about the art, it can refer to the theory and physical expression of creativity found in human societies and cultures. This creativity allows for big advertising agencies to take over the market.
The best advertisements are those that can create and portray a story, therefore any art form could be sold if the following is met:
- Create a goal
- Choose a medium in which you will use to market your campaign
- Develop the materials
- Consider the timing in which you’ll advertise
- Test your market/ response
- Evaluate those test results
The Creative Agency takes over all the steps for you- you just bring your art. The market normally consists of art that sells best, but what are they? According to a survey done by Art Business Today, the top 10 best selling subjects in the UK are:
- Traditional landscapes
- Local views
- Modern or semi-abstract landscapes
- Figure studies (excluding nudes)
- Seascapes, harbor, and beach scenes
- Impressionistic landscapes
One can look at the list and assume that it is of a majority, but it is what sells. This is what agencies look at and build advertisements around, what people are interested in. Artists who work in local tourist- based areas will probably make the most money as there is direct advertising- this type of advertising speaks volumes. The artist advertises their own work; a message is portrayed through the artists selling their work and the work itself.
This is where The Creative Agency comes in. We are able to identify your target market and/ or influence them as well as work with designers, curators and innovators to deliver amazing results.
As art can be defined as anything creative from human creation, this subject is open-ended. After all, it wouldn’t be the same if we all liked the same art.